Monday, March 2, 2015

Designer Q&A | Ashley Goforth



Today I am thrilled to share two new projects from one of my favorite interior designers, Houston-based Ashley Goforth. Ashley's award-winning work has graced the pages of countless design publications, recently placing her as a LUXE gold list recipient, and she's become a favorite around the blogosphere as well.

Her design aesthetic really resonates with my own; she perfectly balances textures and shape, masterfully mixes traditional and contemporary design, and utilizes the most soothing color palettes. I recently had the opportunity to interview Ashley and I am excited to share it with you in today's installment of Designer Q&A:


Nancy Marcus: How would you describe your personal style?

Ashley Goforth: Classic, elegant and liveable.



NM: What do you love most about your career?

AG: I love the process of developing relationships with people while creating a home that truly reflects their individuality.



NM: Who has been your greatest professional influence?

AG: My last boss, Renea Abbott of Shabby Slips, for her generosity in time and spirit taught me much more than just creating a beautiful room; it strengthened my character.



NM: Is there a consistent ‘starting point’ you have for each of these rooms, or do you approach every room differently each time?

AG: I definitely have a formula in which I develop my interiors, but I always start a room with an important element: a rug, piece of art or a prized fabric.



NM: I love the soft hues and neutral palettes in your current projects – would you say this is a key element in your designs?

AG: I gravitate personally towards neutral layered interiors that incorporate soft tones but I am also fairly pragmatic: so I like the ability to transition looks with ease, and neutral upholstery makes this a reality.
 
 
 

NM: What is your next design venture?

AG: I would love to have an e-commerce site where I can sell some of my custom creations to the mass public.  It would be a compilation of all my favorite things!

NM: How exciting! I think I speak for all of us when I say that will be something we would be looking forward to. Thank you Ashley for sharing these two stunning brand-new projects with us!

To see more from Ashley Goforth Design, see the entire portfolio here.
{Images 1-8 - Royalton residence; Images 9-13 Willersway residence}.

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2 comments:

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Monika Boruch said...

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