Wednesday, May 30, 2012

{blogpodium: the business of blogging}

BlogPodium 'The Business of Blogging' event was bursting with information & I truly learned so much! Here's my recap of the entire event and several of the tips I learned on how to monetize your blog.

But first, a huge thank you to the fabulous organizers, Lindsay and Jennifer, they put on a first class event and it was literally flawless! {images via Mango Studios unless otherwise indicated}

image via AyA Kitchens

The sponsors they worked with to make this event happen were amazing. I love how so many leading businesses are beginning to realize the power of connecting with bloggers. AyA Kitchens was there to welcome us, and as the winners of their kitchen contest, Barbara and I felt truly spoiled all weekend! I love the swag bags that each blogger recieved from AyA, chartreuse is one of my favorite colors!

image via AyA Kitchens

We met up with Amanda & Nelson from AyA, and got a chance to create some fantastic memories in the HomeSense smile booth together with our wonderful sponsors! How exciting to be connecting the design community in such a way.

All of the event's sponsors were fantastic, tons of swag was at hand, I actually got a sore arm caring it all around!

Here I am getting bogged down with bags ... no complaints, I loved all the goodies! But truth be told my feet hurt ;)

Vanessa, me, Barbara, and Sundeep; my own image

I was happy to recieve the Gluckstein paint deck from Benjamin Moore {a selection of BM colors hand-picked by Brian Gluckstein}. With a quick flip through I found every single color I have used in my home were included! Phew, it seems I have approval from my design hero Mr. Gluckstein himself :)

Look at all of those lovely attendees! 188 in total to be exact ;) And the Arcadian Loft was a very stylish venue.

Nicole Balch from Making it Lovely was our keynote and she gave a wonderful talk! I so appreciated her willingness to share her wisdom with us.

Here are some important tips she shared:

- Nicole started doing ads after 1 year of blogging, her goal was to first reach 10,000 page views per month

- Having a combination of smaller boutique ads such as etsy sellers & bloggers, and larger ads of a bigger size designated to larger businesses is a great way to go

- You can work with an Ad agency, a middle man that brings advertisers to you. They have great connections & can save you time. The only negative is that they will take a cut of your sales anywhere from 40-70%, and a minimum 1 year contract is usually needed. Plus there may be delays pay, usually a 60, 90 or 120 day period.

- Sponsored posts are another source of revenue. It's good to start off a sponsored post with a line like 'This post is brought to you by ....' kind of like a commercial, to be clear and up front with your reader

- The BlogPodium audience seemed to agree a frequency of 2 sponsored posts per month was acceptable & comfortable to readers

- Google ads is an easy way to start making money, but you have to reach $100 to get your first pay-out, which can take a long time

- Start out by offering ads for free, and then when you get a little established, begin to offer inexpensive rates

- As your traffic grows raise your rates!

- Calculate your rates based on approximately $3 CPM (Cost per 1000 page loads per month). Ex. for every 30,000 pg views per month, this would be nearly $100

- 'Above the fold' ads should cost more (those that appear at the top pf your blog without the reader needing to scroll down the page to see them). Placement matters!

- Rotate your ads to give equally paying advertisers a chance at equal exposure

- Don't be afraid to ask companies for products that may help you in a current project! Chances are they will want the exposure and choose to work with you

The expert panel: Cheryl Kozoriz of Gluckstein Home, Laura Muirhead of Tribal DDB, Lindsay, Christine, and Leigh-Ann of Benjamin Moore

Such a wealth of information! A huge thank you to AyA Kitchens for making it possible for me to attend this wonderful event. I don't know if I'll ever win such a fabulous contest like that again! And thank you to all the other sponsors that made this event possible. My only hope is that I can make it back to BlogPodium one day!


The Peak of Tres Chic said...

Wow! Sounds like a very informative event. I'm so glad you shared your tips, as I often am confused how much I should be charging. Thanks for letting me know!! You look gorgeous in the pics, too!



Vanessa@decor happy said...

Great recap - you captured it perfectly. So wonderful to finally meet you Nancy! (my arms look huge in the photo - heading to the gym now!)

Barbara Matson said...

It was incredibly fun, wasn't it? And we came away with so much to think about! Hugs.

Unknown said...

Great information- thanks for sharing!

Tracey Ayton Photography said...

Thankyou so much Nancy for sharing. You deserved every moment of that trip. I am super excited because today I was approached by my first advertiser so hopefully I'll be on my way to successfully utilizing my blog. As always, lovely pics.

Kristen @ Inspired Whims said...

Nancy, thanks for sharing Nicole's insights with us - they're very useful. Looks like you had a great time! Hoping to go to a blog conference sometime this year would be a fun first! Have you been to any others?


Sheila Zeller said...

A truly fantastic recap! Thank you so much for sharing, Nancy. I really appreciate the information you have given us :-)

Haus and Home said...

Soo cool! Great tips. I need to go to something like this :)

sewa mobil jakarta said...

Very nice, thanks for sharing.

Designwali said...

It was so lovely to meet you in person!

christine, just bella said...

Fantastic recap, Nancy!! I so appreciate all the info you passed along, wish I could have been there!

Tim said...

Great recap Nancy!! Too bad I couldn't make it to the event this time. It would have been so much fun! Love the HomeSense photo booth ... totally missed out!

Thanks for the key points on how to make a little cash on the blog. Something that I will have to start thinking about.

can't wait to hang out with you and Barb again soon!

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